Is Your Website Mobile Friendly?

By -

Did you know there's a recent development from Google that could be affecting your website traffic?

If it's been a long time since your website was built, you should know that things have changed in a major way over the years with Google search and the rapid increase of Mobile search.

Not long ago, Google announced some things that has impacted the Web in a major way and because of this, I'm encouraging my clients to consider updating their websites to mobile friendly platforms for several reasons.

Reasons For Making Your Site Mobile-Friendly


First and most importantly is that many of your visitors are now using smart phones as their primary source of Internet browsing.

Second and nearly equally important is that Google is no longer displaying websites that are not "Mobile Friendly" in their mobile search results.

Internet Users Have Adapted And So Should You




Test Your Website


I've tested dozens of websites and many do not meet the requirements set forth by Google to be considered "Mobile Friendly".

The link below will take you to Google's Mobile Friendly Test page to test your own website.

Google Mobile-Friendly Test

Make The Switch To Mobile-Friendly


When you're ready, it's important that the transition happen fast. I recommend you don't wait too long to get this work done to your site.

Keep in mind, you probably have years of content on your site and there are several ways to approach the conversion to mobile. Depending on your budget and the amount of content on the site, the process could be simple and fast, or expensive and time-consuming.

Options For Switching To Mobile-Friendly


The fastest / least expensive route is to archive all the old data and build a fresh new, Mobile Friendly website with minimal content so that your visitors using smart phones can start to see your site in search results again. Then over time, begin the process of repopulating your website with new and re-purposed content.

The longer more expensive route would be to build the site from scratch and integrate all of the old archives into the new website before relaunching the site. I do not recommend this approach, but it is an option.

Final Thoughts


In conclusion, the Mobile Web is a place your business "needs" to be in order to reach the maximum number of people. If your site is not "mobile-friendly" it will not be shown in search results to many potential customers. Don't wait until your business feels the impact of the shift.


Location: Las Vegas, NV, USA

Comments

Post a Comment

Popular posts from this blog

Ouch! That's gotta hurt

By -
Ebay and Google locked in mortal combat over online payment solution? Google wants Ebay to offer their payment solution Google Checkout so they organize the Checkout Freedom Party . Ebay retaliates by pulling all their advertising from Google Adwords Network. Who will cave in first? Ebay is craftily managing damage control by stating the maneuver is part of a marketing experiment. At least this leaves the door open for them to return to Google later on and save face. Google has canceled the party which was scheduled to run at the same time as Ebay Live . How long will this last? It seems to me Google backed down pretty quick, But that doesn't mean it's over. This will be interesting to watch. Stay tuned.
Read more

Will XM & Sirius really merge?

By -
Will consumers benefit? Will the company benefit? Will advertisers benefit? Will stock holders benefit? These are the only 2 competing companies for the satellite radio audience. If they merge this becomes a monopoly. For some this would be a huge benefit. Share holders of each company would automatically own part of the competing company. Users of either service would have access to the competing companies services and advertisers would extend their reach to the competing companies consumer base. These are the obvious short range benefits that everyone would enjoy. On the darker side of things, this could mean higher subscription rates for listeners. However that is not likely to happen in the immediate future. There are plenty of alternate sources of broadcast entertainment available to consumers which creates indirect competition for the two companies. After all if the demand for satellite radio was so high that it made alternate services insignificant this merger would never have b...
Read more