WebSamurai Blog

Google is leading the charge to make broadband Internet more competitive in order to make it more accessible for American consumers. Official Google Blog: Our commitment to open broadband platforms

Video is one of the coolest features you can add to your website and helps you deliver your message in a quick and targeted manner. Most people think it's too expensive to even consider adding video to their website and not long ago that was completely true. However, YouTube has made adding video to your website inexpensive as well as ridiculously simple. Keep in mind that inexpensive and simple does not mean you should subject your visitors to a cheap, low quality presentation. Make sure you take the time to create a high quality, well produced video before you even consider publishing it on your website. You might try shooting the video yourself and possibly even editing and formatting the video yourself, but be sure you get plenty of feedback from people whose opinions you respect before publishing the video. For home-grown productions, be prepared to take some criticism, but don't let that deter you from completing the project. Once you've finished producing your video

If your business provides a service that can be tied to a local media story that's big enough to generate national attention, take the opportunity to go on camera and give your take on the event. Offer your insight on prevention, response, reaction or whatever information your company can provide to aid the public in dealing with these situations. If it's not a tragedy then use a human interest angle to get your message across. What if I don't want to go on camera? You could hire a representative, or have an employee represent your company and coach that person on what to say, what to wear, how to act etc. It would be much more effective if the president or CEO of the company went on camera, but if you're not comfortable with that then have someone do it for you. Isn't it immoral to take advantage of tragedy? There's nothing immoral about offering sound advice to aid the public in times of crisis. Information is what people need to feel secure. They need to know