Capitalizing on Media Buzz
If your business provides a service that can be tied to a local media story that's big enough to generate national attention, take the opportunity to go on camera and give your take on the event.
Offer your insight on prevention, response, reaction or whatever information your company can provide to aid the public in dealing with these situations. If it's not a tragedy then use a human interest angle to get your message across.
What if I don't want to go on camera?
You could hire a representative, or have an employee represent your company and coach that person on what to say, what to wear, how to act etc. It would be much more effective if the president or CEO of the company went on camera, but if you're not comfortable with that then have someone do it for you.
Isn't it immoral to take advantage of tragedy?
There's nothing immoral about offering sound advice to aid the public in times of crisis. Information is what people need to feel secure. They need to know that there are people in their local area who are experts in preventing and responding to crisis situations. Sure the Federal government has experts, but do they know what you know? If not this could open the door for those agencies to come calling.
Click here to learn more about harnessing the power of the press for your business...
Offer your insight on prevention, response, reaction or whatever information your company can provide to aid the public in dealing with these situations. If it's not a tragedy then use a human interest angle to get your message across.
What if I don't want to go on camera?
You could hire a representative, or have an employee represent your company and coach that person on what to say, what to wear, how to act etc. It would be much more effective if the president or CEO of the company went on camera, but if you're not comfortable with that then have someone do it for you.
Isn't it immoral to take advantage of tragedy?
There's nothing immoral about offering sound advice to aid the public in times of crisis. Information is what people need to feel secure. They need to know that there are people in their local area who are experts in preventing and responding to crisis situations. Sure the Federal government has experts, but do they know what you know? If not this could open the door for those agencies to come calling.
Click here to learn more about harnessing the power of the press for your business...
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