Is Your Website Mobile Friendly?
Did you know there's a recent development from Google that could be affecting your website traffic?
If it's been a long time since your website was built, you should know that things have changed in a major way over the years with Google search and the rapid increase of Mobile search.
Not long ago, Google announced some things that has impacted the Web in a major way and because of this, I'm encouraging my clients to consider updating their websites to mobile friendly platforms for several reasons.
Reasons For Making Your Site Mobile-Friendly
First and most importantly is that many of your visitors are now using smart phones as their primary source of Internet browsing.
Second and nearly equally important is that Google is no longer displaying websites that are not "Mobile Friendly" in their mobile search results.
Internet Users Have Adapted And So Should You
Test Your Website
The link below will take you to Google's Mobile Friendly Test page to test your own website.
Google Mobile-Friendly Test
Make The Switch To Mobile-Friendly
When you're ready, it's important that the transition happen fast. I recommend you don't wait too long to get this work done to your site.
Keep in mind, you probably have years of content on your site and there are several ways to approach the conversion to mobile. Depending on your budget and the amount of content on the site, the process could be simple and fast, or expensive and time-consuming.
Options For Switching To Mobile-Friendly
The longer more expensive route would be to build the site from scratch and integrate all of the old archives into the new website before relaunching the site. I do not recommend this approach, but it is an option.
Final Thoughts
In conclusion, the Mobile Web is a place your business "needs" to be in order to reach the maximum number of people. If your site is not "mobile-friendly" it will not be shown in search results to many potential customers. Don't wait until your business feels the impact of the shift.
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